Ewan Morrison: what I’m thinking about … why capitalism wants us to stay single
‘Now that the market is cashing in on the buying power of single people, the radical choice is to get married’
We like to think we’re free in the free market; that we’re beyond the forces of advertising and social manipulation by market forces. But there is a new social trend – the rise of ‘the single person’ as model consumer – that presents us with a paradox. What we one though of as radical – staying single – may now be reactionary.
The long-term relationship, like the job-for-life, is fast being deregulated into short term, temporary arrangements with no promise of commitment, as sociologist Zygmunt Bauman has been warning us for over a decade. It’s hard for two people to be self-employed, with no promise of a stable future, together. Capitalism now wants us to be single. Continue reading “Why capitalism wants us to stay single”
The long-term relationship, like the job-for-life, is fast being deregulated into short term, temporary arrangements with no promise of commitment, as sociologist Zygmunt Bauman has been warning us for over a decade. It’s hard for two people to be self-employed, with no promise of a stable future, together. Capitalism now wants us to be single. Continue reading “Why capitalism wants us to stay single”